About the Shop

The El Squid Roe Shop is the official merch store of the loudest, most iconic bar in Cabo San Lucas. Since 1989, El Squid Roe has been three open-air floors of bar-top dancing, confetti, and a night people talk about for years. The shop exists for one reason: so you can take a piece of that night home and wear the party wherever you land.

Every design comes from the same world as the club. The flagship World Famoso seal is the one most people picture — collegiate letters, “Since 1989,” the mark of the most famous bar in Cabo. Then there's Color Pop for people who don't do subtle, and UniBeersity, the beer-college parody that's Cabo's funniest degree. Those designs run across the full lineup — tees, hoodies, hats, drinkware and more — so there's something for every kind of Cabo memory.

Here's what makes the shop different: everything is printed to order on premium, heavyweight blanks and shipped worldwide. Nothing sits in a warehouse. That means less waste, always-fresh designs, and a rotating lineup that changes with the season. It also means every order is a small vote — the styles people love most graduate to the shelves of the physical El Squid Roe store in Cabo San Lucas. So when you buy the shirt you love, you're helping decide what gets made next.

We build on blanks chosen to last — the kind of tee or hoodie that keeps its shape and color wash after wash, not the thin souvenir shirt that dies after one trip through the dryer. Every product page lists the blank we used and a size chart, so you can order with confidence from anywhere in the world, warm climate or cold.

New here? Browse all products, explore all collections, or read about the Cabo lifestyle behind the brand. Questions about sizing or shipping? The FAQ and shipping & returns page have you covered.

Wear the party home. 🦑