For more than 35 years, El Squid Roe has been part of Cabo San Lucas' heartbeat. Through the El Squid Roe Cares Foundation, we put our platform — and our guests' generosity — to work for the people and place that made us.
The Pink Bus & the Letty Coppel Foundation
Our iconic London bus turns pink for breast-cancer awareness, and our annual “Cancel Cancer” Retro Party for a Cause supports the Letty Coppel Foundation — funding custom prosthetics for 100+ breast-cancer survivors. Guests can add a donation right to their tab.
Children's Day & the Toy Match
Once a year our team dresses up as superheroes and princesses for face painting, shows and games with local children, including kids with disabilities. And every April, for every toy our guests donate, El Squid Roe matches it.
Keeping Baja beautiful
We run downtown “Keep It Clean” clean-ups and beach sweeps, and we source local-first — fresh fish and produce from regional fishermen and farmers — because a healthier Sea of Cortez is good for everyone.
Resilience since 1989
We're one of Cabo's most loyal employers — many of our team have been here 30+ years — and after every hurricane we reopen fast to help re-ignite the destination and get our community back on its feet.
Come be part of it