This Privacy Policy explains how Cabo Hospitality LLC and Operadora Calamar S.A. de C.V. (“El Squid Roe,” “we,” “us”) collect, use, and protect your information when you visit this site, make a reservation, or register as an independent promoter on the site or in the El Squid Roe Promoter app. By using the site you accept this policy, except where we request your express opt-in consent via checkbox for financial or identification data.
Information we collect
- Booking details you provide: your name, email address, mobile phone number, party size, reservation date, package, and any notes for your host. Your mobile number is used to reach you about that reservation, and (only if you separately check the SMS consent box) to send you the text messages described under “SMS & Text Messaging” below.
- Payment information is processed directly by Stripe. We never see or store your full card number. Stripe handles card data under PCI-DSS standards.
- Usage data such as IP address, device/browser, and pages visited. Analytics cookies are stored only if you accept; your IP address and browser are also sent from our server to our advertising platforms alongside conversion events, whichever choice you make.
- Referral / campaign data: the link that brought you here, campaign tags, and the click id an ad platform adds to the address (Meta, Google or TikTok). We record this for every visitor, before and regardless of the cookie banner, because it is how a booking gets credited to the promoter or campaign that earned it.
Cookies
We use three categories of cookies:
- Strictly necessary: keep your booking session, your language, and your attribution working (the promoter or campaign that referred you, including any ad click id). These are always on; without them a booking cannot be credited to whoever earned it.
- Analytics (Google Analytics 4, and PostHog for the booking funnel, never session recording): helps us understand traffic. Google's script loads for every visitor with all storage switched off, and starts storing analytics cookies only after you click “Accept.”
- Marketing (Meta Pixel): measure ad performance. Loaded only after you click “Accept.”
- Cookieless measurement (Ahrefs Web Analytics): counts page views without cookies and without identifying you. Because it stores nothing on your device, it runs for every visitor and is not part of the banner choice.
You can decline analytics and marketing cookies in our banner and still book normally. To change your choice later, clear this site's cookies in your browser and reload.
How we use your information
- To process and confirm your reservation and take your deposit.
- To contact you about your booking (confirmations, reminders and changes) by email, by phone, and by text message to the mobile number you gave us if you consented to texts.
- With your consent, to send offers and measure marketing; you can opt out of marketing messages anytime.
- To prevent fraud and chargebacks, and to keep the site secure.
Who we share it with
We share data only with service providers that help us operate:
- Stripe: payment processing.
- GoHighLevel: our CRM, to manage your booking and communications.
- Google Analytics and Meta: measurement and ad attribution. Their cookies load in your browser only if you accept. Separately, when you complete a booking our server sends them the conversion (the amount, your email and phone in hashed (irreversible) form, your IP and browser, and the ad click id), whichever choice you made in the banner.
- The services that run the site: Vercel (hosting), Supabase (our database), Upstash (rate limiting, which briefly keeps your IP address), Sentry (error monitoring; we strip emails and phone numbers before reporting), PostHog (booking-funnel analytics, only if you accept; it does not record your session), Cloudflare Turnstile (spam protection on some forms), Twilio (text messages), Shopify and Printful (checkout and fulfilment for the merch store, which receive your name, address and order), and Anthropic (the AI that writes our concierge's replies when you message us by WhatsApp or text).
We do not sell your personal information for money. We do share booking conversions with Meta and Google for advertising measurement, as described above, which some laws, including CCPA/CPRA, treat as “sharing” for cross-context behavioral advertising. To opt out of that sharing, email info@elsquidroe.com and we will exclude you.
Your rights
Depending on where you live (including under Mexican data protection law (LFPDPPP), CCPA/CPRA in California and GDPR in the EU/UK), you may request to access, correct, or delete your personal data, and to opt out of marketing or the “sale/share” of data. Since we don't sell data, there's nothing to opt out of on that front, but you can still exercise any of these rights by emailing us.
Data retention & security
We keep booking records as long as needed to provide the service, meet tax and legal obligations, and resolve disputes. In practice: contact details on completed reservations are removed 5 years after your visit (amounts and dates stay for our books); quote requests, wait-list signups and checkouts that were never completed are deleted after 12 months. You can ask us to delete your data at any time using the contact address below. Personal data of independent promoters is governed by the retention and tax-blocking periods set forth in their dedicated special section.
Measures we use to protect your information:
- Everything travels over encrypted HTTPS connections, and every page is served under a Content Security Policy that blocks unauthorized scripts from running on the site.
- Card numbers never reach our servers. Payment is completed on Stripe's own hosted checkout, and Stripe handles card data under PCI-DSS standards.
- Guest records live in a managed database that no browser can query directly: row-level security is switched on for all of its tables, and the privileged key our servers use to read them is never sent to your device.
- Our staff and admin dashboards sit behind an access code and fail closed: if that code is missing, the dashboard refuses to load rather than opening up. Promoter accounts sign in with a password plus a code sent by email to recognize the device, and our servers check the session on every screen.
- Public forms are rate-limited and screened for automated abuse, so a bot cannot harvest or flood them.
- Payment notifications are cryptographically signature-verified before we act on them, so a forged message cannot create or alter a booking.
Age
El Squid Roe is an 18+ venue. This site and our mobile applications are not directed to individuals under 18 years of age and we do not knowingly collect data from anyone under 18.
SMS & Text Messaging
You opt in to text messages by providing your mobile number and checking the consent box on the table booking form, the restaurant reservation form, or the SMS sign-up page (elsquidroe.com/sms). The box is never pre-checked; consent is optional and is never a condition of purchase.
We send texts tied to your own booking and visit: a reservation confirmation, a reminder the night before your date, a request for feedback after your visit, and an alert if a table opens on a date you asked to be waitlisted for. We do not send promotional texts. A typical reservation receives about three messages in total; frequency varies with your own booking activity, and we do not send recurring broadcasts.
Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. We never sell mobile numbers or SMS consent data, and we never hand them to anyone to use for their own marketing. The only parties that see them are the providers that deliver our messages and support our guests, acting on our instructions.
Special Section: Independent Promoters & "El Squid Roe Promoter" App
Last Updated: October 30, 2026
1. Scope and Language Prevalence
This Special Section applies exclusively and additionally if you register for, access, or use the promoter web portal or the "El Squid Roe Promoter" mobile application (collectively, the "Promoter Platform") in your capacity as an independent commercial promoter or contractor (with no employment or subordinate relationship). For matters not expressly covered in this section, the general provisions of the Privacy Policy apply. In the event of any discrepancy or conflict between the English and Spanish versions of this section, the Spanish version shall invariably prevail for all legal purposes in Mexico.
2. Data Controllers and Binational Allocation of Responsibilities
Pursuant to the Mexican Federal Law on Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares, LFPDPPP) and applicable U.S. federal and state regulations, your personal data is processed separately according to each entity's specific role:
- Cabo Hospitality LLC, a limited liability company organized in the State of Arizona, United States, with address at 5810 N 133rd Ave, Litchfield Park, AZ 85340, United States, acts as the Data Controller regarding the development, U.S. server hosting, security, and operation of the Promoter Platform, user account administration, commission calculation, and international disbursement of commercial payouts.
- Operadora Calamar, S.A. de C.V., a Mexican corporation with tax address at Av. Lázaro Cárdenas s/n, between Zaragoza and Morelos, Col. Centro, C.P. 23450, Cabo San Lucas, Baja California Sur, Mexico, acts as the Data Controller solely regarding on-site reservation validation, venue access control, and verification of actual guest consumption at the "El Squid Roe" establishment.
For data protection purposes, each entity answers for its own processing. Who pays you and what you are owed is set by the Promoter Agreement. Processing your personal data does not create or imply an employment relationship with either entity.
3. Personal Data We Collect and Primary Purposes
All personal data listed below is strictly necessary to establish, perform, and maintain the independent commercial agreement between you and us (Primary Purposes). We do not process your personal data for secondary purposes (such as unrelated third-party marketing or advertising profiling).
| Data Category | Specific Data Collected | Primary Purposes of Processing |
|---|---|---|
| A. Identification & Contact | Full name, email address, and mobile phone number. | 1. Create, verify, and manage your independent promoter account. 2. Send one-time passwords (OTP) to authenticate your logins and devices. 3. Send operational and transactional notifications regarding your links, attributable reservations, commission calculations, and payout disbursements. |
| B. Security Credentials | Account password. | Authenticate your identity upon login. Your password is encrypted using irreversible cryptographic hashing, meaning no member of our team can view or recover it in plain text. |
| C. Physical Address | Street address, city, state, and postal code. | 1. Maintain your legal and accounting record as an independent contractor. 2. Comply with beneficiary identification (Know Your Customer, KYC) requirements mandated by U.S. and Mexican financial institutions and payment processors for wire transfers. |
| D. Official & Tax ID | Mexican Unique Population Registry Code (CURP), country of citizenship and, if you choose to provide it, your RFC. | 1. Uniquely identify you and prevent duplicate or fraudulent accounts. 2. Document for the U.S. Internal Revenue Service (IRS), through your certification on a substitute Form W-8BEN, that you are not a U.S. person and perform your services outside the United States, and substantiate the payments we make to you. If a law required us to report or withhold, we would use this data to comply. 3. Compare your name and CURP with the sanctions list of the U.S. Treasury's Office of Foreign Assets Control (OFAC) before each pay day. The list is downloaded to our systems: your data is not sent to anyone for this check. |
| E. Financial & Banking Data | Bank account number and 18-digit Mexican Standardized Bank Code (CLABE). | Process and disburse your earned commercial commissions via electronic wire transfer through banks or cross-border payment processors. |
| F. Legal Compliance Logs | Exact date, timestamp, IP address, browser or device, and accepted version of the Privacy Notice, the Promoter Agreement, your tax certification (with the data you certified), and your 18+ age declaration. | Generate and retain auditable electronic evidence of your contractual acceptance and legal consent. |
| G. Commercial Activity | Reservation history, unique attribution links, earned commissions, settled payouts, and aggregate link click counts. | Calculate, audit, reconcile, and display your earnings and performance metrics. Note: Link click tracking is strictly a numerical counter and does not personally identify the individuals clicking your link. |
| H. Device Identifiers | Push Notification Token. | Deliver operational alerts to your mobile phone or browser, strictly if you opt in to notifications on your device. |
| I. Technical Security & Diagnostics | IP address, browser/OS metadata, and technical crash logs. | Protect infrastructure against unauthorized access, enforce login rate limiting, block automated bot registrations, and diagnose or fix software bugs. |
Mandatory Nature of Financial and Tax ID Data: Providing your CURP, address, country of citizenship, bank account number, and CLABE is strictly required to register you and disburse commissions. Without this information, we cannot enter into or perform the Promoter Agreement with you.
Biometric Authentication Disclosure (Face ID / Touch ID / Fingerprint): If you enable biometric lock in the mobile app, authentication occurs entirely locally on your device using Apple (iOS) or Google (Android) native system APIs. We never request, receive, transmit, or store your facial data, fingerprints, or any biometric identifiers on our servers.
4. What We Do NOT Do
- No Advertising Tracking: Promoter screens and the mobile app do not use third-party behavioral advertising cookies or commercial tracking pixels. We do not track you across third-party apps or websites (App Tracking).
- No Invasive Device Permissions: The app does not request or access your GPS location, address book/contacts, microphone, or photo library.
- No Sale of Personal Data: We never sell, rent, or trade your personal or financial information to third parties.
5. Personal Data of Your Clients (Indirect Collection)
When building a reservation link for a client, you may optionally enter your client's name, WhatsApp phone number, occasion, and booking notes. The following rules govern this data:
- Mandatory Prior Authorization: You must only enter a client's details if the client provided them to you and expressly authorized you in advance to share them with us to pre-fill their booking, in accordance with your Promoter Agreement.
- Limited Use and Client Control: We use this information solely to pre-populate the client's booking form. Before making any payment, the client reviews the form, can edit or delete any detail, and sees the link to our Guest Privacy Policy.
- Retention Limit: If the client does not complete and pay for the booking, the pre-filled details are automatically deleted after 12 (twelve) months. If the client pays and completes the booking, their data is governed by the general Guest section of this Privacy Policy.
6. Data Sharing: Service Providers (Processors), Transfers, and U.S. Jurisdiction
We engage technology providers who act as Data Processors (Encargados) on our behalf, under the service and data processing terms each one offers. Several of these providers store and process data in the United States:
| Service Provider (Processor) | Role and Purpose | Data Accessed |
|---|---|---|
| Supabase | Primary database hosting, authentication, and its backups (U.S.). | All data described in this section. |
| GitHub | Storage of one additional backup copy, in a private repository (U.S.). | The data described in this section. |
| Vercel | Web and serverless application hosting and delivery (U.S.). | Data in transit during request processing. |
| GoHighLevel | Operational email and communication dispatch. | Full name, email address, mobile phone number, and promoter status. |
| Twilio | Fallback transactional SMS delivery when push notifications fail. | Mobile phone number and operational alert text. |
| Apple (APNs) & Google (FCM) | Push notification delivery to iOS, Android, or web browsers. | Device Push Token. The alert is empty or carries generic text, with no amounts or client names. |
| Sentry | Real-time software crash monitoring and error diagnostics. | Technical error metadata (emails and phone numbers are automatically masked/scrubbed). |
| Upstash & Cloudflare Turnstile | Rate limiting, brute-force protection, and automated bot prevention. | IP address and technical connection headers. |
Personal Data Transfers: In addition to the Processors above, we make the following transfers without separate consent, under the exceptions in Article 36 of the Mexican LFPDPPP:
- Wise (the payment platform Cabo Hospitality LLC pays you through) and the banks involved in the transfer: We transfer your full name, physical address, CLABE or bank account number, and payout amount solely to send you your earned commissions (Sections IV and VII). Wise processes this data as an independent controller under its own financial obligations, including its fraud and sanctions checks.
- Between Cabo Hospitality LLC and Operadora Calamar, S.A. de C.V.: We share your username and the reservations attributed to you, to validate them on site and calculate your commission (Section VII). We do not share your CURP, address, or banking details with venue staff.
- Competent Authorities (Mexico & U.S.): We disclose tax, accounting, or identification records to tax (Mexican SAT or U.S. IRS), financial, administrative, or judicial authorities when required by law or legally binding mandate (Sections I and V).
Cross-Border Processing and U.S. Jurisdiction: By registering as a promoter, you acknowledge and agree that our primary technical infrastructure (including Supabase database servers in Oregon, U.S., and Vercel), the Promoter Platform, and commission payments are operated from the United States of America by Cabo Hospitality LLC. Consequently, your personal data and payout records are transmitted to, processed, and stored within the United States, and are concurrently subject to applicable U.S. federal and state laws.
7. Data Retention, Tax Blocking Period, and Account Deletion
We keep your account data active for as long as you remain an active promoter. You may delete your account at any time directly inside the app (Account → Delete My Account / Cuenta → Borrar mi cuenta) or via the web at elsquidroe.com/promoters/borrar-cuenta.
When you ask to delete your account, the following happens. If our team deactivates your participation, we pay what you have earned and you can request this same deletion by following the steps on that page:
- Immediate Deletion: Your login credentials, mobile phone number, physical address, bank account number, push notification token, and GoHighLevel promoter profile are deleted immediately (if we owe you commission, that profile is deleted once it is paid).
- Pending Commission Exception: Your CLABE and email address are also deleted immediately, unless you have unpaid earned commissions at the time of deletion. In that case, we retain your CLABE and email in a restricted state solely to disburse and notify you of your final payout, and automatically delete both immediately after payment settles.
- Tax & Accounting Blocking Period (6 Years): Tax laws require us to keep support for what we pay (in Mexico, Article 30 of the Federal Fiscal Code generally sets 5 years; in the U.S., IRS record-keeping rules apply). So your full name, CURP, username, historical sales and payout ledger, your tax certification (which includes the address you certified), and the evidence of your acceptances are placed into a restricted Blocking Period (Periodo de Bloqueo), with no operational or commercial use. They are permanently deleted 6 (six) years after the close of the fiscal year in which you received your last payout, unless an authority or pending litigation requires us to keep them longer.
- Guest Bookings: If you also made personal bookings as a venue guest, those records follow the Guest retention rules of this Privacy Policy.
- System Backups: Backups are stored with restricted access. Deleted data disappears from them within 90 days at most, as each copy expires.
8. Security Measures
You log in using a hashed password and email device verification codes. Our servers validate your session on every screen. The app displays only the last 4 digits of your CLABE and does not let anyone change banking details: only our team does, at your request from your account email, to prevent fraud if your phone is stolen. If a security breach significantly affects your financial or moral rights, we will tell you without delay so you can protect yourself.
9. Your Privacy Rights (ARCO Rights, Consent Revocation & U.S. Privacy Disclosures)
- ARCO Rights & Revocation: You have the right to Access, Rectify, Cancel, or Object to the processing of your personal data (ARCO Rights), as well as to revoke your consent or limit data use. To exercise these rights, email info@cabohospitality.com from your registered account email, stating your full name, username, the specific right you wish to exercise, and attaching a copy of your official ID where necessary to verify identity. We will respond within a maximum of 20 business days and, if applicable, execute the request within the following 15 business days. Cancellation or revocation does not apply to records we are legally required to retain under tax blocking rules.
- Additional U.S. State Privacy Disclosures: Because Cabo Hospitality LLC operates from the United States, we additionally disclose pursuant to applicable U.S. state privacy laws (including the California Consumer Privacy Act, CCPA/CPRA, to the extent applicable): (i) We do not "sell" or "share" your personal information or sensitive government/financial identifiers with third parties for cross-context behavioral advertising; (ii) sensitive identifiers (CURP and CLABE) are used strictly for permitted operational, payout, security, and tax compliance purposes; and (iii) we do not retaliate or discriminate against any individual for exercising their statutory privacy rights.
10. Competent Data Protection Authority
If you believe your data protection rights under Mexican law have been infringed, you may file a complaint before the Mexican Ministry of Anti-Corruption and Good Governance (Secretaría Anticorrupción y Buen Gobierno), which serves as the federal data protection authority under current Mexican law, or before the applicable data protection or consumer authority in your jurisdiction.
11. Minimum Age
The promoter program and app are strictly restricted to individuals 18 years of age or older.
12. Changes to This Section
If we make material changes to this section, we will update the "Last Updated" date at the top in elsquidroe.com/privacy and notify you via the app or by email. If the change requires your consent, we will ask for it again when you log in.
Contact
Questions or privacy requests: info@cabohospitality.com. See also our Terms of Service and FAQ.